Creativity and Innovation
- Creativity is moving out of your comfort zone.
BusinessWeek, October 11, 2004, announces the onset of The Innovation Economy. “We could be on the cusp of a new era of dizzying transformation.”
Philippine Daily Inquirer, October 8, 2004, reports that CEOs say that creativity is now a must to sell.
A recent survey of Fortune 500 CEO’s asked what they looked for when hiring employees and promoting managers. A whopping 100 percent of the CEO’s mentioned creativity as one of the primary characteristics. In fact, almost 60 percent of the CEOs surveyed ranked creativity higher than intelligence.
A report from the Confederation of British Industry found that not enough firms are fully exploiting the business ideas of their employees and are not making the most of their skills. While firms may be encouraging creativity, the implementation and management of the ideas generated is lacking. Consequently, many companies in the UK are deemed to be falling short of their potential, creating an “innovation gap.”
Governments are also finding innovation a must in being able to develop more programs that have a great social impact. In the U.S., Harvard’s John F. Kennedy School of Government is spearheading the Government Innovators Network, which encourages and recognizes innovations in government.
Creativity is the essential ingredient to work excellence and to many HR and OD interventions such as Continuous Improvement or Kaizen, Empowerment, Total Quality Management, Customer Service Excellence and others.
Are you and your organization ready to survive and grow in The Innovation Economy? Learn how unleashing creativity can contribute to work excellence and help you and your organization thrive in The Innovation Economy.
A. Objectives of the Seminar
Companies are finding that, as markets become saturated and competition gets stronger, it is increasingly necessary to find novel or innovative approaches to business problems and issues.
The same is true for government agencies and non-governmental organizations. The demand for better public service is ever increasing amidst a rapidly changing political, economic and social environment.
Thus, organizations look for this creativity in their staff or may even recruit new, more creative employees.
The two-day training program, “Creativity & Innovation for Work Excellence” seeks to unleash the creativity of people in organizations to broaden the pool of creative ideas from which innovative ideas spring from.
This program will unblock the obstacles to creativity in your people, provide new paradigms, assist in creating environments that enhance and nurture creativity, and show how creativity can be applied in every job in the organization to achieve work excellence.
B. Program Content
1. Definition of Creativity and its Links to Innovation and Continuous Improvement
2. Creativity as Key to Continuous Competitiveness of Companies
3. Introduction to the New Science of Creativity
4. Myths of Creativity
5. Blocks and Keys to Creativity
6. Strategies to Enhancing Creativity
7. Creative Whack Pack
8. Enhancing Team Creativity
9. Techniques Teams Can Use to Generate Creative Ideas
10. Keys to Creating Innovative Products, Services and Processes
C. Seminar Methodology
Lectures, workshops, dance, music, conversations and experiential exercises will be used in this seminar. The participants will play games and undergo workplace challenges that will stimulate their creativity and teach them how to apply these in their respective work settings.
D. Resource Persons (any one of the following)
REGINA GALANG REYES is the president of Optimus Innovations, Inc. and has over 20 years experience in human resources management. She is also the founder of www.mytrabaho.com and a columnist of Asian Quality, a regional magazine for Southeast Asian executives.
She is the creator and was Contributing Editor of the People at Work subsection that comes out in the Philippine Daily Inquirer. She was one of the program hosts of “My Trabaho at DZRH” which was aired every Wednesday from 3 p.m. to 4 p.m. on 666 AM station. She was also a Columnist of Metro Working Mom, an ABS-CBN Publishing monthly magazine. She was the Corporate Human Resources Services Head of the Philippine Daily Inquirer where she served for seven years and introduced innovative HR programs. Prior to Inquirer, she was AVP for Personnel and Administration with GMA Network Inc.
Ms. Reyes earned her Masters in Business Administration degree from the Ateneo Graduate School of Business, Ateneo de Manila University in 1989. She is also a graduate of the University of the Philippine School of Labor and Industrial Relations, Workers’ Institute of Labor Laws in 1989. She has conducted strategic planning workshops and training programs on sales mastery, effective business writing, team building, supervisory and management development, creativity and innovation, among others.
TERESA REYES TUNAY is a multi-awarded writer and editor. She is the founder, publisher and editor-in-chief of Blue Collar Magazine, a magazine dedicated to the personal and professional growth of blue collar workers which was given a citation by the Catholic Mass Media Awards for Special Publications in 1991. She is also a columnist of Philippine Daily Inquirer writing Reflections for the Working Soul every Sunday. She was formerly the head of the Media Office of the Catholic Bishops Conference of the Philippines.
She was awarded the “ASEAN Journalist of the Year” by the Confederation of ASEAN Journalists in 1982, the Catholic Authors Award by the Asian Publishers Association in 1994, “Outstanding Media Practitioner” by the People’s Moral Recovery Program (Malacanang) for her pioneering efforts in Blue Collar Magazine in 1997, and the “Golden Scroll Award for Media and Journalism” by the People’s Choice Awards (Malacanang) for exemplary service in her profession in 1999.
She has written and edited for various newspapers and magazines for the past 34 years, among them, Woman Today, Family Today, Manila Times, Times Journal, Manila Bulletin, The Tribune, Fina Magazine, PAL’s inflight Mabuhay magazine, Philippine News Agency.
EDWIN C. EBREO has over 14 years experience in human resource management and training. His last corporate position was as HR Director of Athena E-Services, a business process outsourcing company. He has occupied senior HR and training positions in PET Plans Group, SPI Technologies, Inc. and Philippine Seven Corp. (7-11 Food Stores).
He has conducted numerous training programs on creativity and innovation, teambuilding, leadership, basic supervision, performance management, visioning, problem solving and decision-making, trainer’s training, and labor management cooperation, among others, for his companies and other companies. He is a graduate of A.B. Mass Communications and UP SOLAIR’s Workers Institute of Labor Laws.
E. Fees
Please e-mail info@optimusinnovations.com.
1. Discount available for groups exceeding 15 persons.
2. FREE PRE-TRAINING CREATIVITY CLIMATE ASSESSMENT
3. FREE CONSULTANCY for 3 months on your Creativity Program Installation
F. Terms of Payment
50% before conduct of the program
50% within 15 days after completion of program
Companies Who Have Sent Participants to the Creativity and Innovation Seminar:
1. ABS-CBN
2. ABS-CBN GLOBAL LTD.
3. ABIVA PUBLISHING
4. ASIA BREWERY
5. ASIAPRO MULTIPURPOSE COOPERATIVE
6. BANCO FILIPINO
7. BATANGAS STATE UNIVERSITY
8. BOOKMAN, INC.
9. CASEDATA
10. COSMETICS SPECIALISTS INC.
11. CWC GROUP OF COMPANIES
12. CVC SUPERMARKET
13. CLUB PANOLY RESORT, INC.
14. CONSUELO FOUNDATION, INC.
15. D.B. INTERNATIONAL SALES
16. DEPT. OF HEALTH
17. DEPT. OF LABOR AND EMPLOYMENT
18. DEPT. OF SOCIAL WELFARE AND DEVELOPMENT
19. DIGITEL TELECOMMUNICATION PHILS. INC.
20. EASTLAND
21. ECC INTERNATIONAL
22. FILSTAR DISTRIBUTORS CORP.
23. FLORENCE FOOD CORP.
24. GAIA FOUNDATION
25. GARDENS BY SANDERS
26. GMA MARKETING AND PRODUCTION
27. GOLDEN DONUTS, INC.
28. HOMEGOODS CONVENIENCE STORE
29. INFOCOM TECH., INC.
30. INNOVE COMMUNICATION
31. LAND BANK OF THE PHILIPPINES
32. MALATE CATHOLIC SCHOOL
33. MERCK, SHARP & DOHME
34. MICRODATA SYSTEM & MANAGEMENT
35. MUNICIPALITY OF GUMACA, QUEZON
36. NEW ERA UNIVERSITY
37. OCCUPATIONAL HEALTH & SAFETY CENTER
38. ORGANON PHILIPPINES
39. OPTIMUM SOURCE INC.
40. OUR LADY OF GRACE CREDIT COOPERATIVE
41. ORGANIZATIONAL CHANGE CONSULTANTS INT’L. INC.
42. ORGANON PHILIPPINES, INC.
43. PAC COMM
44. PEOPLE’S CREDIT AND FINANCE CORPORATION
45. PHILIPPINE DAILY INQUIRER
46. PHILIPPINE DEPOSIT INSURANCE CORPORATION
47. PHILIPPINE LONG DISTANCE COMPANY
48. PHILEXIM
49. QUANTUM X
50. RICHMONDE HOTEL
51. S L SEARCH
52. SECURITY BANK
53. SEDP-USDOE/USAID
54. SLIMMERS WORLD
55. SOLID CEMENT CORPORATION
56. TESDA – CVS
57. TRIDENT ELECTRONICS
58. UNIVERSITY OF SANTOS TOMAS
59. UP CHEMICAL ENGINEERING
60. WOODRIDGE COLLEGE